Mission & Vision

Our mission is to turn donations into jobs – offering lifetime purpose and opportunity.

Everyone has the opportunity to discover their full potential and purpose, empowering them to reach financial independence and become productive members of our community.

2017 Goodwill Impact


  • 3,854 people served
  • 1,690 people placed in employment
  • 8 job service locations
  • 654 employees
  • $124.5 million economic impact
  • 901,410 donations processed
  • 1.6 million pounds of material diverted from landfills
  • 1.5 million store and online transactions
  • 3 counties served
  • 32 store and donation centers


Independent Goodwill agencies, which are all members of Goodwill Industries International, were established throughout the United States in the years following this innovative model. While Goodwill Industries is no longer affiliated with the Methodist church and is a sectarian organization, Rev. Edgar Helm’s social justice legacy lives on through the workforce development programs Goodwill provides in local communities.

  • 2017

    Celebrated Grand Opening in Oakland's Durant Square

    Grand Opening of a brand new store and Career Center in Oakland's Durant Square. This marks our first Career Center, which was funded, in part, by a grant from the Wells Fargo Foundation.

  • 2017

    Celebrated Grand Opening in Walnut Creek

    Grand Opening of a brand new location in Walnut Creek. It is one of our largest retail store locations.

  • 2017

    Launched 2017-2019 Strategic Plan

    This strategic plan is built to steer Goodwill Industries of the Greater East Bay toward four main goals of our success: Sustainable Mission, Sustainable Growth, Public Outreach, and Organizational Excellence.

  • 2016

    Changes in Leadership

    Goodwill Greater East Bay welcomed new President/CEO, Jim Caponigro, and 3 new executive staff members including a Vice President of Retail and Operations, Vice President of Marketing and Development, and CFO/Vice President of Finance.

  • 2016

    Celebrated the inaugural year of the John Latchford Award

    In honor of former CEO, John Latchford, the annual John Latchford Award was established to celebrate a Goodwill employee that exemplifies the Goodwill Mission. The inaugural award was presented to Eileen Phillips.

  • 2016

    Celebrated Grand Opening in Livermore

    Grand Opening of the expansion and renovation of the Livermore Store. Store size doubled in space. A new look to the Goodwill Greater East Bay brand was introduced.

  • 2015

    Formed new Partnerships

    Goodwill Greater East Bay acquires two new business partners: Golden State College of Court Reporting and Emerick and Finch.

  • 2014

    Celebrated 95 Years

    Goodwill of the Greater East Bay celebrated 95 years of serving the East Bay community.

  • 2014

    Opened 3 New Retail Stores and Donation Centers

    New Goodwill retail stores and donation centers opened in Concord Park and Shop, Dixon, and San Pablo Towne Center.

  • 2013

    Opened 2 Retail Stores and Donation Centers

    Goodwill established two additional stores and donation sites, Oakland MacArthur Blvd. and Hayward Fairway.

  • 2012

    Opened 2 New and Relocate 1 Existing Stores

    Albany and Brentwood store opens its doors to the public and San Leandro store relocates to a new location.

  • 2007

    Opened Fairfield- Oakmont Store

    New retail store and donation center opened in the Fairfield Oakmont Shopping Center.

  • 2000

    Welcomed New CEO

    John Latchford is welcomed as the new CEO of Goodwill Industries of the Greater East Bay.

  • 2010

    Opened Fremont Retail Store and Donation Store

    New retail store and donation center opened in Fremont.

  • 1989

    Established Calidad Industries

    Calidad Industries established as a nonprofit affiliate of Goodwill Industries of the Greater East Bay.

  • 1971

    Goodwill Industries of the Greater East Bay

    Goodwill Industries of Oakland officially changed its name to Goodwill Industries of the Greater East Bay

  • 1936

    Incorporated as an Independent Nonprofit

    Goodwill Industries of Oakland is incorporated as an independent nonprofit corporation.

  • 1934

    Opened Store in Oakland Fruitvale

    Oakland Fruitvale retail store opened its doors to the public as the first East Bay Goodwill store.

  • 1934

    Incorporated as Goodwill Industries of Oakland

    Goodwill Industries of Oakland is incorporated, officially separating it from from Goodwill Industries of San Francisco.

  • 1919

    Started Serving the East Bay Community

    Goodwill Industries of San Francisco Bay District, comprised of the City and County of San Francisco and the County of Alameda began serving the East Bay Community.

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