Our Strategic Plan

In 2009, the boards of directors and management staff for Goodwill Industries of the Greater East Bay and our affiliate nonprofit, Calidad Industries, implemented our Vision 2011 Strategic Plan.  This strategic plan is focused on expanding our mission and operations.  To achieve the Vision and Mission of Goodwill Industries of the Greater East Bay, the agency has implemented key strategic initiatives that meet the increasing needs of the communities we serve.  Our key strategies include the following initiatives:

• Development and expansion of current and new business opportunities
• Enhancement of workforce development and training programs
• Development of community support, partnerships, and recognition of Goodwill’s mission
• Improvement of the organization to further increase capability, adaptability, staff development, and career opportunities to achieve optimal results
• Enhancement of financial reporting and analysis and the adoption of an “optimum financial structure”
• Design of an agency-wide marketing and outreach plan to engage our constituents more comprehensively

For more information on our Vision 2011 Strategic Plan, please call us at (510) 698-7200 or email us at info@eastbaygoodwill.org.