Mission & Vision

Our mission is to turn donations into jobs – offering lifetime purpose and opportunity.

Everyone has the opportunity to discover their full potential and purpose, empowering them to reach financial independence and become productive members of our community.

Goodwill of the Greater East Bay Strategic Initiatives

  • 1

    We will fulfill our Mission by providing job training and placement services that encourage individuals within the community to pursue career development opportunities leading to sustainable employment.

  • 2

    We will foster a culture of respect, accountability, and high performance with the implementation of training programs designed to cultivate consistency, employee development and opportunities for advancement.

  • 3

    We will continue to be a model environmental steward by being more energy efficient and diverting more from landfills.

  • 4

    We will maximize the revenue from all of our existing businesses and continue to explore and develop new streams of revenue to support our Mission.

  • 5

    We will annually increase community support and action through brand-enhancing activities.

  • 6

    We will house all Goodwill operations in facilities that include the appropriate infrastructure and systems for safety and efficiency.

How can we help you?

We’re here to help. Have questions? Reach out to us. We’re waiting for your call.